TV News: Networks’ ad strategy: a bevy of blurb options — The red carpet was 60 feet long outside a large studio space in Gotham’s SoHo district, and it was packed with “Bravo-lebuties.” As advertising honchos and media buyers stepped inside for the cabler’s March 10 upfront presentation, they were immersed in the “Bravo experience.”
Read more:
In Focus: TV’s upront chemistry
