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TV News: NBC eyes comedies on Thursdays, ABC on Wednesdays — The year 2010 was not a good one for the 10 o’clock hour at the broadcast nets.

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New year, new hope for 10 o’clock

TV News: Producer turns to newspaper website to avoid glut of TV drama — Argentina’s Mancha Prods. is taking a fresh approach to secure exposure and build business by targeting Internet fiction, a market with growth potential, and tying it to a newspaper’s website.

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Mancha finds a niche in Internet drama

TV News: CBS dramas also fare decently Wednesday — ABC’s full night of comedy repeats topped Wednesday’s primetime ratings race among young adults, with encores of dramas keeping the lights on as well for CBS. NBC’s original “Undercovers,” meanwhile, drew a tiny audience.

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ABC comedy repeats score

TV News: Year-end report offers insight into consumers — Betty White and M&Ms made their mark in commercials. NBC’s “The Jay Leno Show” managed to rank No. 2 among primetime broadcast TV shows in product placement activity even though it was on for only the first five weeks of 2010.

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Nielsen tallies top trends

TV News: ‘Kennedy Center Honors’ down for CBS — NBC’s special Tuesday night edition of top-rated franchise “Sunday Night Football” obliterated the primetime competition last night, with only CBS offering up any kind of a resistance.

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NBC’s Tuesday football huge

TV News: ABC’s ‘Modern,’ ‘Grey’s’ most heavily played back on DVRs — For better or worse — and there are good arguments both ways — the DVR has forever changed the primetime economic model.

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Primetime time-shifting on rise

TV News: Repeats, no Sunday football lead to year-low broadcast share — The Christmas holiday, oodles of repeats and a postponement of “Sunday Night Football” resulted last week in one of the lowest-rated frames of the calendar year.

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Quiet week on ratings front

TV News: New series gets two-week jump on new season of ‘Idol’ — After years of playing off Simon Cowell and Ryan Seacrest on the “American Idol” stage, Paula Abdul will be in the smallscreen spotlight as the broadcast TV calendar turns to 2011 and a wave of premieres looks to find some January traction.

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Abdul’s ‘Live to Dance’ kicks off 2011 broadcast premieres

TV News: Key distrib deal set for net’s Jan. 1 launch — Just in time for its Jan. 1 launch, the Oprah Winfrey Network closed a gaping hole in its distribution base by cutting a carriage deal with Cablevision.

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OWN locks in Cablevision carriage