TV News: ‘Sunday Night Football’ package dominates fall sked — The arrival of Fox’s ‘American Idol’ every January represents a gut punch to competing networks.

Excerpt from:
NFL takes on the World Series
TV News: ‘Sunday Night Football’ package dominates fall sked — The arrival of Fox’s ‘American Idol’ every January represents a gut punch to competing networks.

Excerpt from:
NFL takes on the World Series
TV News: Webs saw record-busting ratings — Webs across the Americas saw record-busting ratings as their respective country’s soccer teams moved closer to the semi-finals of the FIFA World Cup.

Read more here:
In Americas, ratings rise even if teams lose
TV News: Games mascots have a rough reception — The London 2012 Olympics unveiled its mascots May 19 to almost universal (and predictable) jeers.
Originally posted here:
London’s Olympian task
TV News: Former NBA marketing guru spins basketball world — The NBA, like many major marketers, had been turning to celebs as a way to make their brands

View original here:
Duffy’s Entertainment League nets celebrities