TV News: TV mega-marriage is worth $1.5 billion — There will be mergers in a period of four-to-six months and we want to marry,” Jose Miguel Contreras, CEO of Spanish broadcaster La Sexta, declared in March 2009, referring to Spain’s crowded TV market.
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Spain’s Telecinco and Cuatro tie the knot
TV News: TV ad prices rose 30% — Ad spend at Spain’s free-to-air nationwide TV broadcasters grew 2.5%, January to September, to E1.47 billion ($2.04 billion), according to research company Infoadex.
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Spanish TV ad spend grows 2.5%
TV News: Consumer confidence blamed for drop — Spain looks set for the TV ad man’s worst nightmare — a double-dip downturn — as a first-half advertising revenue rally runs out of steam.
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Spain faces double dip advertising plunge
TV News: Levy earmarked for pubcasters outlawed — The European Commission has nixed a telecom tax introduced in both France and Spain to substitute spot ad revs at pubcasters France Televisions and RTVE.
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EU nixes France, Spain telco tax
TV News: Paybox picks up ‘How to Make It in America’ — Leading Spanish paybox Canal Plus Spain has taken exclusive rights to AMC’s new conspiracy drama “Rubicon.”
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Canal Plus Spain nabs ‘Rubicon’
TV News: Launch follows Disney Channel move to free — MTV will launch its own channel service in Spain’s free-to-air TV market from September.
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MTV enters Spanish DTT market
TV News: Bigger is better in Spain — Vertice 360, a top Spanish production-distribution house, will merge with Lavinia, a production and post-production company with offices in Barcelona, Madrid and Brussels.
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Vertice merges with Lavinia
TV News: Other factors in play boost Telecinco’s bottom line — When Spanish captain Iker Casillas hoisted the World Cup into the air, you’d expect execs at Spain’s Telecinco to be equally tearful with joy.
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Spanish web wins despite pricey World Cup soccer
TV News: More than 25 million watch final match in U.S. — Slowly but surely, soccer is becoming a bigger business for U.S.
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World Cup ratings overflow
TV News: Spain registers highest ever TV audience — TV ratings records were broken across Europe as huge numbers of people watched Spain’s last-minute victory against Holland in the World Cup soccer tournament.
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Euro eyes fix on soccer final
