TV News: Ad community to get more info on viewers — TiVo has pacted with Google to provide analytical information to advertisers about viewers who watch TV via the DVR service.

Here is the original:
TiVo, Google pact in data deal
TV News: Ad community to get more info on viewers — TiVo has pacted with Google to provide analytical information to advertisers about viewers who watch TV via the DVR service.

Here is the original:
TiVo, Google pact in data deal